Welcome to Ina Consulting
At Ina Consulting, we guide European businesses—whether small and agile or large and established—toward confident, successful, and sustainable entry into the Japanese market.
Navigating Japan’s unique business environment requires more than just market data—it demands deep cultural insight, strategic guidance, and trust-based communication. We serve as your bridge between Europe and Japan, offering a full spectrum of services to support your expansion: from market entry strategies, intercultural communication training, and sales and marketing consulting, to executive coaching, team development, and conflict resolution.
With over a decade of hands-on experience, we’ve helped organizations negotiate more effectively, collaborate across cultures, and establish meaningful partnerships that lead to long-term success.
Our Mission
Our mission is to help European companies thrive in Japan by providing expert guidance and comprehensive support across every stage of international expansion.
We enable:
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Successful introductions and smoother negotiations
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Fluent and respectful dialogue across cultures
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Expectation management and insight into the subtleties of Japanese business
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Succession planning, handovers, and transitions
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Conflict resolution and problem-solving
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Intercultural coaching and training based on real-world business cases
We’re passionate about building stronger, more resilient international teams and supporting companies as they embrace new, innovative ways of doing business in today’s fast-evolving global marketplace.
Whether you're a multinational looking to deepen your presence or a mid-sized business entering Japan for the first time, Ina Consulting delivers strategic, personalized solutions that align with your vision—and drive your success.
Our Services
European Market Entry Strategy and Market Research
We provide market research, competitive analysis, and feasibility studies to help you successfully enter the European market. We will develop European industry analysis and EU entry strategies to help your business develop smoothly. Business market research for European market entry European competitive analysis and strategy planning European feasibility studies and business start-up consulting European office establishment consulting services
Intercultural communication training and
global business support
Deepen cross-cultural understanding, manage multinational teams, and support expatriates. Provide training and coaching to acquire leadership skills suitable for international business. Cross-cultural communication training Multinational team management training Expatriate support/cross-cultural adaptation support Mindset coaching for managers and global executives Coaching and training for multinational teams/executives Expert guidance for expatriates/business leaders
Why Choose Us?
Supporting sustainable business operations in Japan
Support from experienced consultants & coaches
European-Japanese business experts
Personalized support from global consultant & coach
Consulting with a deep understanding of European and Japanese business culture
A practical approach suited to the Japanese market
Appropriate market research and feasibility studies for the Japanese markets
Business development support utilizing networks with European/Japanese companies
Our Blogs
